Aura was born in Paris. A capital of fashion and sport, where cultures meet and influence one another. Paris is an ideal ground for strong identities to emerge. We set out to create a true padel wardrobe — designed for performance, but also for presence. With Aura, you step on court with confidence, in search of the state every athlete pursues: flow. Entering the Aura universe means facing your limits, understanding them, and pushing beyond. 2026 marks our launch. And this is only the beginning.
What you wear eventually defines who you are.
Choose it carefully.
Origins & commitment
At the heart of the Paris scene, one conviction emerged: padel deserved an identity of its own — designed for the court, and for everything around it.
Aura was created to build a strong universe and bring together a community around products made for the game, and beyond.
Driven by a shared passion for sport, Matthias Coustans and Charles Foglio founded Aura to build a strong brand in the padel space.
Matthias brings a vision shaped by sport and marketing, while Charles leads business development with his background in fashion.
Together, they launched Aura in April 2025 with Season One.
We carefully select our manufacturing partners in Turkey for their standards, ethical working conditions, and consistent quality.
Each fabric is tested to ensure durability, comfort, and performance, on and off the court. All pieces are OEKO-TEX® certified.
We favor a more responsible production model, with thoughtful sourcing, reduced environmental impact, slower transport methods over air freight whenever possible, and recyclable packaging.
We work with a manufacturing partner based in Izmir, recognized for its high standards in quality, ethics, and sustainability.
Certified to leading international standards such as BSCI and SEDEX, and engaged in a B Corp approach, the factory ensures responsible working conditions and transparency across production.
Its model integrates responsible materials, renewable energy, water management systems, and a strict waste reduction policy.